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Posts Tagged ‘Branding’

June 11th, 2010

Admin

What is a Gravatar? It is simply a Globally Recognized Avatar.  That definition doesn’t help?  Don’t let the geek speak deter you…a simpler explanation is that a Gravatar is the little picture that represents you all over the world wide web.  Like the picture that appears next to your profile when you are logged into certain websites (like this one) or the picture that is left next to a comment.

Why should you get one? Branding and recognition!  You want people to know who you are and see your icon whenever you leave a comment or they check out your profile.  If you are out there networking and leaving comments (and you should be!) other bloggers are more likely to notice and remember you if you have a picture that shows up next to your comment.  It personalizes your comment, whether you use your logo or a picture of yourself.

It takes about 60 seconds (no lie) to get a Gravatar so click here and do it now.  Don’t procrastinate.  Your only 60 seconds away from bettering your blog!

When you sign up for a Gravatar, use your business e-mail address and choose a pic that will represent you in some way. For my Gift Detective account, I have a more personalized pic of me, dressed up in a sleuthing outfit, for this account, I have a variation of my logo.  Look around at some of our members – what Gravatars are they using?  How does it represent them or their blog?  Take note of the ones you like and why and then choose one for yourself.  Try to be consistent with your blog if you can – a photo that people will see on your blog or your profile, your logo, a pic (ideally flattering!) of yourself.

This is my Gravatar for, The Gift Detective

Happy blogging!


May 27th, 2010

Admin

So, did anyone catch ProBlogger’s mistake?

Take a look at the upper right hand portion of his page.

You’ll see this in a box on the page:

Subscribe to Problogger Blog Tips

Subscribe to Problogger via RSS

What is RSS?

Follow @ProBlogger on Twitter

Notice anything?

Sometimes he refers to himself as Problogger (lower case “b”) and sometimes ProBlogger (upper case “B”). Of course, this is a small thing…except when you are a big time blogger! Consistency is a very important part of branding.  Especially when it comes to your name!

Consistency is key across the board though…you should be as consistent as possible with your name, the title of your site to your url, your Twitter ID, name on your Facebook page, etc. If you are not consistent it will not only affect how people perceive you (it may strike them as unprofessional) but also might affect people being able to find you when they search for you on the internet or to connect via social media. What if a friend of a friend told so and so about this great blog she read and she gives them, what she thinks is the name of your blog but accidentally gives your Twitter ID. Will this ne potential visitor be able to find your site?

Consistency isn’t just important when it comes to words…it also extends to images.  Are you consistent with your branding? Is your logo recognizable? When people see your Favicon will they immediately think of your site?  Your business cards?  Your fonts?

If you are effectively branding, you will be consistent. ProBlogger should always use a capital “B” for instance. If you use an “and” in your name you should be consistent whether you the word “and” or an ampersand “&”.

Sometimes it is hard to see the forest for the trees however! Have a friend proofread your blog if you can or request feedback on the forum or from another member.

Take a moment to visit another member’s blog.  Leave them a comment.  Leave a comment here! Better Your Blog

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