So, did anyone catch ProBlogger’s mistake?
Take a look at the upper right hand portion of his page.
You’ll see this in a box on the page:
Subscribe to Problogger Blog Tips
Subscribe to Problogger via RSS
What is RSS?
Follow @ProBlogger on Twitter
Notice anything?
Sometimes he refers to himself as Problogger (lower case “b”) and sometimes ProBlogger (upper case “B”). Of course, this is a small thing…except when you are a big time blogger! Consistency is a very important part of branding. Especially when it comes to your name!
Consistency is key across the board though…you should be as consistent as possible with your name, the title of your site to your url, your Twitter ID, name on your Facebook page, etc. If you are not consistent it will not only affect how people perceive you (it may strike them as unprofessional) but also might affect people being able to find you when they search for you on the internet or to connect via social media. What if a friend of a friend told so and so about this great blog she read and she gives them, what she thinks is the name of your blog but accidentally gives your Twitter ID. Will this ne potential visitor be able to find your site?
Consistency isn’t just important when it comes to words…it also extends to images. Are you consistent with your branding? Is your logo recognizable? When people see your Favicon will they immediately think of your site? Your business cards? Your fonts?
If you are effectively branding, you will be consistent. ProBlogger should always use a capital “B” for instance. If you use an “and” in your name you should be consistent whether you the word “and” or an ampersand “&”.
Sometimes it is hard to see the forest for the trees however! Have a friend proofread your blog if you can or request feedback on the forum or from another member.
Take a moment to visit another member’s blog. Leave them a comment. Leave a comment here! Better Your Blog
