I was doing Day 6 homework for 31 Days to Build a Better Blog and I read a tip that was in a nutshell – post often so you don’t have to apologize to your readers about being MIA.
Although I understand this tip, I don’t agree with it 100%. I would rather someone blog passionately, relevantly and provide content I like consistently rather than frequent posts that have no meaning. But what I like isn’t what everybody else likes, which is why blogging is such big business and even people who rant about nothing can become popular. So, a few tips that work across the board, no matter your niche, no matter your content, no matter your style…
Be true to yourself: Be honest, don’t promise to write everyday and write what my boyfriend and I refer to as a “filler post”. Your are your own boss when it comes to blogging so blog when you want to and bring your readers something valuable instead of just “something”. Don’t apologize for not blogging. I think we may have all done this at some point but, you know what? It isn’t necessary. Just keep blogging. I don’t want to read a post about why you’ve been away unless it is relevant to your blog. If I’m new to your blog and this is the first post that I come across, my first impression is that your flaky and the content I went for isn’t even there. Or updated. Or both! Blog. Blog as often as you can with passion and on point. Stop apologizing and spend that energy producing another post!
Be true to yourself and represent yourself honestly because people will be more likely to connect with, respect and share your blog with others if you are honest in your writing and in your conveyance of yourself.
Be true to your readers: Because they don’t deserve less. Don’t make excuses, don’t lie to them. Ever. Especially if your blog is part of your business. Honesty is the best policy.
Be true to your blog: No matter why you bog or what you blog about – be clear on these points so that you are true to your blog and it’s purpose. You don’t have to have a niche and you don’t have to be boring to be on topic. You don’t even have to produce lots of content if that isn’t what your blog is about. The point is, whatever your blog IS about – keep it that way. If you need another outlet for more of your ideas, create another blog. If you blog for business, keep it about business and have a personal blog for personal stuff. If you blog to rant, rant. If you have different passions that complement each other, go ahead and house them together at one blog, just make sure to categorize them well so people can connect and find things easily – you can do this with tagging, different pages for different content, devoting one day to something special, etc.
If you haven’t joined us over at the forum, now is a great time to do so! You can promote your blog, help other bloggers, improve your blog, network, ask questions and more…come, Better Your Blog.