Welcome to Day 1!
It may not be a glamorous assignment but ProBlogger's first day is critical and the task will help you set the tone for yourself, for your blog, for potential readers, advertisers and investors. Today you will create and practice your elevator pitch as outlined in Darren's post here: http://www.problogger.net/archives/2009/04/06/write-an-elevator-pitch-for-your-blog-day-1-31dbbb/
Quite simply an "elevator pitch" is how you would describe your blog in a short span of time, say the time you might have to pitch your blog to a stranger on an elevator ride. I think two of the most important things to keep in mind when creating an elevator pitch is to make it brief and interesting.
If you've done a good job with branding, you will be able to tie in your site's name and your elevator pitch very effectively to be able to impart a maximum amount of information in a short amount of time.
Practicing your elevator pitch is really important because, if you don't feel confident, you probably won't sound confident and consequently, may lose a potential clients attention (whether reader, advertiser, investor, etc.). If you can't keep their attention face-to-face for a brief amount of time, consider how difficult it will be to keep a reader's attention on your blog for a longer amount of time, which is, ultimately the goal.
I can tell you from experience an elevator pitch is not always easy to deliver and requires not only practice with what you want to say but assessing what your "audience" is willing to pay attention to as well.
Please take time to create an elevator pitch and "pitch" it to us here on the forum to receive feedback and, if you're successful, perhaps some visits to your blog!
Admin of Better Your Blog, http://www.betteryourblog.com
and The Gift Detective, http://www.thegiftdetective.com
